In Google’s newly released webspam report, the company reveals how it dealt with link spam in 2018. Link spam is one of three types of spam discussed in the report. Other standouts include spam on hacked sites and user-generated spam. Here’s more about how Google fought those types of spam last year. Link Spam Link Read more
ADVERTISEMENT Bing introduced a number of new search features this week including text-to-speech, expanded intelligent answers, and enhanced visual search. Text-to-Speech Bing’s mobile app can now read text in a voice that’s said to be indistinguishable from a human’s. So Bing can speak search results back to users in natural-sounding language. Bing says its text-to-speech Read more
“Prove it” is pretty much the name of the game at this point. As SEOs, we invest so much effort into finding opportunities for our clients, executing strategies, and on the best days, getting the results we set out to achieve. That’s why it feels so deflating (not to mention mind-boggling) when, after all those Read more
Each PBN site will include registering the domain, setting the name servers and hosting the site. First and foremost the most important aspect of your Private Blog Network is randomness. Consider what pattern or foot print your PBN might have and avoid that commonality. Patterns and commonality to avoid in building a Private Blog Network Read more
Google’s John Mueller was recently asked about the March core algorithm update and whether it softened the impact of previous updates. Many sites that saw a decline in rankings after algorithm updates from last year are seeing positive changes after this month’s core update. In fact, the data shows that the vast majority of “winners” Read more
If you’re a digital agency, chances are you have your sights set on a huge variety of clients — from entertainment and automotive, to travel and finance — all with their own unique SEO needs. So how do you attract these companies and provide them with next-level SEO? By using a flexible tracking solution that Read more
Your agency recommends all kinds of useful tactics to help improve the local SEO for your local business clients, but how many of those techniques are leveraging Google Business Profile (GBP) to attract as many walk-ins as possible? Today, I’m sharing five GBP tweaks worthy of implementation to help turn digital traffic into foot traffic. I’ve Read more
ADVERTISEMENT Google’s John Mueller cautions ecommerce site owners about adding unnecessary text to category pages. This topic came up today during a Twitter chat about ecommerce sites. There was a discussion about improving pages and whether or not adding more text is considered an improvement. Mueller was tagged in the chat and chimed in saying Read more
Google’s John Mueller recently provided some guidance with regards to invalid URLs on a website. An invalid URL should return a 404 error so it’s clear to Google that the URL does not belong to a particular site. A 5XX error doesn’t send that kind of signal. Mueller offered this information on Twitter in response Read more