This post was sponsored by Adzooma. The opinions expressed in this article are the sponsor’s own. Deciding where to deploy technology is one of the most profound decisions you have to make in modern business. Here’s just one way to think about it: What’s the number one benefit of technology? Productivity. Or, more specifically, using Read more

Rand, Russ, Ruth, Rob, and Ross. Dana and Darren. Shannon and Sarah. We didn’t mean to (we swear we didn’t) but the first day of MozCon was littered with alliteration, takeaways, and oodles of insights from our speakers. Topics ranged from local SEO, link building, and Google tools, and there was no shortage of “Aha!” moments. And while Read more

ADVERTISEMENT All websites are unique in their own way. We’ve seen trends in ecommerce website design like animation, 360-degree product previews, advanced filtering, and dynamic product search. However, trends don’t guarantee conversion rates or robust user experiences. There are certain elements that every ecommerce site should have to stay relevant and competitive. Here is a Read more

ADVERTISEMENT LinkedIn is adding three new ways for marketers to achieve their advertising goals. Using Campaign Manager, marketers can now optimize their LinkedIn marketing campaigns for the following objectives: Brand awareness: Increase share-of-voice through top of funnel campaigns that charge by impressions. Website conversions: Optimize campaigns for specific website actions, like purchases or event registrations. Read more

ADVERTISEMENT Facebook is rolling out new tools that allow creators to monetize their content in different ways. In addition to new ad revenue opportunities, Facebook is giving creators more opportunities to earn money directly from other users. Here’s more about what was announced today. New Ad Revenue Opportunities Facebook is giving creators more choice when Read more

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