If the marketer isn’t aware that they’ve been the victim of click fraud, then they could end up making marketing decisions based on bad data. Finally, if click fraud becomes too big of a problem for advertisers, in some cases it can stop them from running paid ads altogether. The Wild West of Display Advertising Read more
YouTube published a new set of insights with information about the most popular video topics since the pandemic started. From sourdough to self-care, trending topics reveal that people turned to YouTube to learn skills and improve their wellbeing. YouTube’s report is full of rich visuals, as well as insight into what can be derived from Read more
Are you guilty of producing and publishing content simply for the sake of doing so? Maybe you were once told that a surefire way to increase your presence on the SERPs is to regularly publish 500-word blog posts on the grounds that “Google loves fresh content.” On the other hand, maybe you’ve just always been Read more
Popular WordPress theme Astra with over one million users has been suspended for five weeks. The punishment is in response to alleged violations of WordPress prohibitions against adding affiliate links into themes. Astra Theme Removed from WordPress Repository Following a link for the official Astra theme WordPress page shows that the theme is not available Read more
Being able to pinpoint the reason for a ranking drop is one of our most perennial and potentially frustrating tasks as SEOs, especially in 2020. There are an unknowable number of factors that go into ranking these days, but luckily the methodology for diagnosing those fluctuations is readily at hand. In this popular Whiteboard Friday, Read more
Over the past year, we have been working to upgrade the infrastructure of the Search Console API, and we are happy to let you know that we’re almost there. You might have already noticed some minor changes, but in general, our goal was to make the migration as invisible as possible. This change will help Read more
Many of us are helping businesses that are facing hard times, or we’re facing hard times ourselves. If you’re working for a company (or client) that’s in trouble, the use of SMS chatbots could be a way for you to look outside your normal list of solutions and help them succeed in a completely different Read more
As members of the Moz onboarding team — which gives one-on-one walkthroughs of Moz products to over 500 customers a month — we have our finger on the pulse of what people are asking for when it comes to SEO. We’re here to help you uncover the relevant Moz Pro features for your business. We Read more
You’re ready to publish a white paper, but a debate about how to cite your sources has brought the approval process to a halt. You spend an absurd amount of time adding Oxford commas to the drafts you get from your freelancers. An internal subject matter expert submits a blog that’s uptight and hard to Read more