It’s no secret COVID-19 has left companies, advertisers, and products scrambling to make consumers feel connected in a time when they’re staying apart. Google has announced features that dovetail well during a time when advertisers looking for something different than the same old ad formats. The new features aim to bring external products and purchase Read more
Tune in to the latest episode of Marketing O’Clock to hear Jess Budde, Greg Finn, and Christine “Shep” Zirnheld cover the SEO, PPC, and social media marketing news of the week. Or, check us out on YouTube to experience our eye rolls first hand as we cover these top stories. Google’s Rich Results Test out Read more
SEO has become more important than ever, but it isn’t all meta tags and content. A huge part of the success you’ll see is tied up in the inevitable business negotiations. In this helpful Whiteboard Friday from August of 2018, our resident expert Britney Muller walks us through a bevy of smart tips and considerations that will Read more
LinkedIn profiles can now include audio recordings of users saying their own names to assist others with proper pronunciation. When a name pronunciation recording is uploaded to someone’s profile, a speaker icon will appear next to their name. Other users can click on the icon to hear the person’s name being spoken. “Ever seen someone’s Read more
Google is adding more context to photos in image search results, which presents site owners with a new opportunity to earn traffic. Launching this week, a new feature in Google Images surfaces quick facts about what’s being shown in photos. Information about people, places or things related to the image is pulled from Google’s Knowledge Read more
Instagram is replacing the Activity tab with a ‘Shop’ tab for select users as part of a global test. The traditional heart icon in Instagram’s navigation menu will be replaced with a shopping bag icon. Tapping on the new icon will take users to the Instagram Shop section that was introduced back in May. Previously Read more
This is a sponsored post written by Supermetrics. The opinions expressed in this article are the sponsor’s own. SEO reports come in many shapes and sizes, which is why it’s important to start building yours with a clear goal in mind. Do you want to: Track your website’s organic visibility in the SERPs? Get content Read more
Conference season is here! Of course, this year it looks a bit different. Instead of signing in at the front table and snagging seats next to some new pals, you’ll be setting up your computer as the main stage. For some, this is going to be a major learning curve. Virtual events can be tougher Read more
Pinterest is a huge social platform with 367 million monthly active users. Just look at its growth throughout the years. As a marketer, this means Pinterest is a promising platform to showcase your brand. But do you know everything there is to know about Pinterest? Here are 25 Pinterest facts to turn your head. 25 Read more