Managing pay-per-click campaigns (be they search, social, or display based) usually becomes a series of habitual tasks. While this allows for stability and scalability, sometimes it causes blind-spots in legacy accounts (working together more than a year). Here are my favorite tactics to break the mold. Tactic 1: A Single Long-Tail Broad Match Keyword, with Read more

ADVERTISEMENT Catch up on this week’s episode of Marketing O’Clock, part of the Search Engine Journal Podcast Network. Greg Finn and Christine “Shep” Zirnheld are covering the digital marketing news you’ve been talking about all week and the stories you may have missed. YouTube Placement for Shopping Ads Joy to the world! A new shopping Read more

There’s a lot of hype and misinformation about the new Google algorithm update. What actually is BERT, how does it work, and why does it matter to our work as SEOs? Join our own machine learning and natural language processing expert Britney Muller as she breaks down exactly what BERT is and what it means for the Read more

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