Today’s question comes from Aishwarya in Queensland, who asks: “Is it necessary to use Nofollow, Sponsored or UGC links (rel=”sponsored”, rel=”follow” or rel=”nofollow sponsored”) in the coupons/vouchers/offers websites where there are lot of outbound links? If yes, which of the links above is better to use.” Great question, Aishwarya! Yes, it’s absolutely necessary to use Read more

I’ve deleted this introduction twice. To say that no one could’ve predicted how 2020 unfolded seems trite since we’re not even a month into 2021, and this new year has already unraveled. Our challenges in the past year, across the globe, have gone far beyond marketing, and I doubt any of us ended the year Read more

We know there are numerous ways to generate B2B sales leads, but let’s face it, the same old methods have been done to death. It’s time to take an unconventional approach to lead generation, especially for B2B companies, because B2B is a different ballgame than B2C — and your strategies need to reflect your audience. Read more

LinkedIn Marketing Labs is a new on-demand learning center where marketers can access free resources about how to advertise on LinkedIn. It’s launching with 6 courses curated by in-house experts who have studied LinkedIn advertising best practices across a variety of industries. Course material ranges from basic to intermediate and are all laid out in Read more

In this week’s episode of Whiteboard Friday, Jo Cameron — Moz’s Learning Team Manager — dives into the process of addressing and capitalizing on traffic spikes, including how to determine where traffic is coming from and what to do with the increased attention. Enjoy!  Click on the whiteboard image above to open a high resolution Read more

Last month, I compiled a shortlist of strategies for B2B businesses to try in PPC advertising this new year. Now, I’d like you to turn your attention to retail advertisers. Let’s face it: it’s simple to stay with the strategies you have in place rather than try new approaches. If you’re a retail advertiser who Read more

If 2020 taught us anything, it’s that you can’t predict the future of tourism. Unlike nearly any other industry, tourism is simultaneously dictated by a number of factors including consumer proclivity, weather and climate, global economics, and government. Travel was undoubtedly one of the hardest hit sectors in the 2020 shutdowns, which affected every business Read more

Skip to toolbar