When communicating online, it’s hard to show people exactly what you’re feeling. You can’t smile at them, roll your eyes, shrug, or frown. You can’t make them laugh with your hilarious expressions. But what you can do is use a GIF. Used at the right time, a GIF paints a thousand words. It can induce Read more
Pinterest is accelerating the rollout of a new home page tab called “Today” which features daily inspiration with curated content. According to the announcement, Pinterest is launching the Today tab sooner than expected because people are in need of ideas now. “As people adjust to a new normal, they’re coming to Pinterest to stay inspired. Read more
Building local pages in any amount can be a painful task. It’s hard to strike the right mix of on-topic content, expertise, and location, and the temptation to take shortcuts has always been tempered by the fact that good, unique content is almost impossible to scale. In this week’s edition of Whiteboard Friday, Russ Jones shares Read more
Pinterest is rolling out its new Verified Merchant Program, which comes with a blue checkmark and other perks. Pinterest has always been a destination for shopping inspiration but now customers are shifting even more of their spending to online channels, the company says. With people around the globe in self isolation and/or practicing social distancing, Read more
As the effects of the coronavirus grow, we’ve seen businesses around the world looking for ways to pause their activities online. With the outlook of coming back and being present for your customers, here’s an overview of our recommendations of how to pause your business online and minimize impacts with Google Search. These recommendations are Read more
For the last few weeks, you’ve probably experienced an influx of emails from companies detailing how COVID-19 is affecting them and thus you, their customer. It’s… a lot, isn’t it? So today, we want to take a departure from the world of “how this affects us” and focus instead on actionable things we can all Read more
A brand new report reveals the business impact of Coronavirus so far in the US, including which categories are up and which are down. The report was published by Yelp this week and reflects data gathered from March 1 through March 22. Yelp’s report looks at which types of businesses have risen or fallen in Read more
The next few months are going to be uncharted territory for all of us, with serious challenges for both brick-and-mortar and online businesses. Many e-commerce sites are already facing a unique situation right now, and it looks something like this: These are hand sanitizer results from Staples.com, and this screenshot is just a portion of Read more
Yelp is partnering with GoFundMe to introduce a way for independent businesses to accept donations through their Yelp pages. “The impact of the Coronavirus (COVID-19) pandemic has been incredibly challenging for small businesses… Many businesses have been required to temporarily close, making it seemingly impossible to continue to pay their staff and cover rent.“ In Read more
What to Do First for Your SEO Agency? As the essayist Samuel Johnson once stated “People need to be reminded more often than they need to be instructed”, so hopefully this article and what lies beneath will remind you in ways that make it easy to put in practice. Lead with Empathy Take the proper Read more