Popular WordPress theme Astra with over one million users has been suspended for five weeks. The punishment is in response to alleged violations of WordPress prohibitions against adding affiliate links into themes. Astra Theme Removed from WordPress Repository Following a link for the official Astra theme WordPress page shows that the theme is not available Read more
Being able to pinpoint the reason for a ranking drop is one of our most perennial and potentially frustrating tasks as SEOs, especially in 2020. There are an unknowable number of factors that go into ranking these days, but luckily the methodology for diagnosing those fluctuations is readily at hand. In this popular Whiteboard Friday, Read more
Over the past year, we have been working to upgrade the infrastructure of the Search Console API, and we are happy to let you know that we’re almost there. You might have already noticed some minor changes, but in general, our goal was to make the migration as invisible as possible. This change will help Read more
You’re ready to publish a white paper, but a debate about how to cite your sources has brought the approval process to a halt. You spend an absurd amount of time adding Oxford commas to the drafts you get from your freelancers. An internal subject matter expert submits a blog that’s uptight and hard to Read more
Results of a recent study show nearly half of listings on the first page of search results are made up of links to Google products. Those numbers create some concern that Google is favoring its own services, and ranking them ahead of competitors in many cases. When looking at just the top 15% of a Read more
We’re bringing back this slightly different-from-the-norm Whiteboard Friday, in which the fantastic Will Critchlow shares lessons from how kids search. Kids may search differently than adults, but there are some interesting insights from how they use Google that can help deepen our understanding of searchers in general. Comfort levels with particular search strategies, reading only the bold Read more
The last month, I’ve not updated the site here and thats a rarity. Ive not gotten lazy, actually the opposite. Ultimate SEO LLC has had a long history of hiring contractors who wanted to learn SEO and weren’t that tech knowledgeable on day one. We’d provide them with a Windows laptop (at least dual core Read more
Data visualization platforms have become a vital tool to help illustrate the success of a body of work. Painting a clear picture of your SEO efforts is as important as ever, whether you’re reporting out to clients or to internal stakeholders at your own company. More and more SEOs are turning to data visualization tools Read more
TikTok is taking the first steps toward paying users for content with the launch of a $200 million “creator fund.” The fund will be distributed to US users over the coming year, during which time it is expected to grow to be worth more than $200 million. “To further support our creators, we’re launching the Read more
One of the best ways (and in my opinion, the best way) to earn top-quality links is to create your own studies, surveys, reports, etc., and pitch them to online publishers. This is what we do at Fractl, because it’s a tried-and-true way to elevate organic growth: Over the years, we’ve received a lot of Read more