ADVERTISEMENT Short-form video app TikTok has reached the 1 billion download mark across Android and iOS. What’s perhaps even more impressive is that it was downloaded more times than Instagram in 2018. App analytics site SensorTower released the data this week, adding that the billion figure does not include Android installs from China. So it’s Read more
Read too many blogs explaining the art of disavowing backlinks based on the referring site’s link metrics and now just ready to pull out your hair? Before you do you may benefit from getting back to the important stuff…the basics: Focus more on your backlinks than keywords more than you usually do Have backlinks link Read more
There was a discussion Twitter about competitor research and duplicating the SEO strategy. The person researched their competitor and found obvious examples of spammy tactics that obviously were helping. John Mueller entered the discussion and gave an answer that gave a profound insight into competitor research. Here is the original question on Twitter “Hey SEO’s Read more
Google’s John Mueller commented recently on Reddit about pagination. Pagination isn’t something you think about until you need to think about it. So getting a refresher on the proper use of pagination versus a canonical is useful, especially if you enjoy the nerdier side of technical SEO. When to Use Pagination The original question was Read more
Retail clients are battling tough economics offline and tough competitors online. They need every bit of help your agency can give them. I was heartened when 75 percent of the 1,400+ respondents to the Moz State of Local SEO Industry Report 2019 shared that they contribute to offline strategy recommendations either frequently or at least Read more
Google recommends verifying all versions of a website — http, https, www, and non-www — in order to get the most comprehensive view of your site in Google Search Console. Unfortunately, many separate listings can make it hard for webmasters to understand the full picture of how Google “sees” their domain as a whole. To Read more
With the new year in full swing and an already busy first quarter, our 2019 predictions for SEO in the new year are hopping onto the scene a little late — but fashionably so, we hope. From an explosion of SERP features to increased monetization to the key drivers of search this year, our SEO Read more
In a previous article on RealEstateCompsToday.com we noted the costs associated with inaccurate home value estimates for sellers and buyers. More Accurate Than Chase Home Value Estimator was the only site that offered both the speed and flexibility of the online guesstimator sites with the accuracy associated with a real estate agent’s home value comparison report. Read more
In my last post, I explained how using network visualization tools can help you massively improve your content marketing PR/Outreach strategy —understanding which news outlets have the largest syndication networks empowers your outreach team to prioritize high-syndication publications over lower syndication publications. The result? The content you are pitching enjoys significantly more widespread link pickups. Read more
This post was originally published on the STAT blog. Featured snippets, a vehicle for voice search and the answers to our most pressing questions, have doubled on the SERPs — but not in the way we usually mean. This time, instead of appearing on two times the number of SERPS, two snippets are appearing on Read more