ADVERTISEMENT Google’s latest episode of Search for Beginners covers tips for hiring a webs developer and what their responsibilities should be. Before getting into that, I would be remiss not to mention that the video begins with Google discussing ways that you can avoid hiring a web developer if you use Google’s resources instead. For Read more
ADVERTISEMENT Many Facebook Group administrators are experiencing growth. Without proper moderation, a community can easily slip into becoming toxic. Here are some tips for avoiding common mistakes. I have been moderating communities since 2003, both my own communities as an administrator and as a moderator at WebmasterWorld. I have quite a bit of experience with Read more
What are “fraggles” in SEO and how do they relate to mobile-first indexing, entities, the Knowledge Graph, and your day-to-day work? In this glimpse into her 2019 MozCon talk, Cindy Krum explains everything you need to understand about fraggles in this edition of Whiteboard Friday. Click on the whiteboard image above to open a high resolution version Read more
ADVERTISEMENT Facebook, Instagram, and Messenger experienced major outages in various parts of the world on Thursday, November 28. That means many were left without the ability to share their Thanksgiving festivities on the two largest social networks. At the time of this writing, the problem still persists as users continue to report intermittent outages. Instagram Read more
Google has been whittling away the value of links since the beginning of the search engine. The reason Google chooses to ignore certain kinds of links is that those links do not represent a true recommendation. As far back as 2005, I was told by a Googler at a conference Q&A that Google depreciated links Read more
Google’s newest algorithmic update, BERT, helps Google understand natural language better, particularly in conversational search. BERT will impact around 10% of queries. It will also impact organic rankings and featured snippets. So this is no small change! But did you know that BERT is not just any algorithmic update, but also a research paper and Read more
In link building, few things are more frustrating than finding the perfect link opportunity but being completely unable to find a contact email address. It’s probably happened to you — if you’re trying to build links or do any sort of outreach, it almost always entails sending out a fairly significant amount of emails. There Read more
Sharing is caring! A recently granted patent from Google is about supporting querying and predictions, and it does this by focusing on user-specific knowledge graphs. Those User Specific Knowledge Graphs can be specific to particular users. This means Google can use those graphs to provide results in response to one or more queries submitted by Read more
The ecosystem around and in Google Search has continued to evolve since the first episode of Google Search News. With this video series, we aim to give regular updates on Google Search, in particular for SEOs, publishers, webmasters — essentially anyone who’s creating content with the goal of making it discoverable in search. [embedded content] Read more
Whether you offer SEO, PPC, social media, or other digital services, proving value is the #1 goal of reports. If clients see value in your services, it’s more likely they will stick with you. Join our next live webinar on Wednesday, December 4 at 2 p.m. ET as Christian Sculthorp of AgencyAnalytics shows you how Read more