ADVERTISEMENT Podcast: Download Subscribe: Apple Podcasts | Android | “Not that there are no myths out there, but I think a lot of these things, they stick around for a reason and it’s important that people feel free to ask something that might be a dumb question. And if you never ask a dumb question, Read more
Have you ever wished there were an easy way to see all the top keywords your site is ranking for? How about a competitor’s? What about those times when you’re stumped trying to come up with keywords related to your core topic, or want to know the questions people are asking around your keywords? There’s plenty Read more
Keyword research and targeting have been around as long as SEO. We all do it at some level. While context and quality of content are what really matter, we have to at some level determine what keywords or topics we want to be well-positioned for. There are a ton of great tools, resources, and processes Read more
ADVERTISEMENT DuckDuckGo announced Smarter Encryption, an effort to restrict users to HTTPS connections. The system uses a whitelist of encrypted sites in order to route users to the encrypted versions of those URLs. What is DuckDuckGo Smarter Encryption Smarter Encryption is essentially a white list of websites that are verified to be secure. A white Read more
Content and links — to successfully leverage search as a marketing channel you need useful content and relevant links. Many experienced SEOs have run numerous tests and experiments to correlate backlinks with higher rankings, and Google has espoused the importance of “great content” for as long as I can remember. In fact, a Google employee Read more
The relationship between SEO professionals and developers is one typified by frustration and misunderstanding. From an SEO perspective, it can be difficult to communicate the value and importance of search-related initiatives and to get them prioritized in development pipelines. From a developer’s point of view, SEO can seem like a never-ending source of tickets and Read more
AWS Alternative If you use AWS and are annoyed at your rising costs and cant figure out their pricing schemes you arent alone. Ultimate SEO has moved most of it’s servers to Digital Ocean and they are about 50% of the cost of AWS. Check them out and see what you can do with a Read more
Reporting is central to our jobs as SEOs and helps us to communicate the value of our work to stakeholders and clients alike. Without good reporting, it can be a challenge to illustrate our success in search. We know how important it is — but it can also be painful and clunky. Am I the Read more