Month: December 2019

Google Ads will now provide explanations for why specific changes in performance likely occurred. Advertisers can request explanations by clicking on the new “See Explanations” button. “Understanding why your performance changes is critical when optimizing a campaign. However, it can be time-consuming to diagnose why your metrics can fluctuate. To help you understand some performance Read more

How does Google decide what goes into the local pack? It doesn’t have to be a black box — there’s logic behind the order. In this week’s Whiteboard Friday, renowned local SEO expert Mary Bowling lays out the three factors that drive Google’s local algorithm and local rankings in a simple and concise way anyone Read more

Paid search advertising (PPC) and conversion rate optimization (CRO) are both great for boosting business performance in their own right. Going a step further and combining their insights, however, can make them greater than the sum of their parts. By sharing your findings between the two to combine paid search and CRO into one strategy, Read more

I’m a firm believer in creating remarkable content that will serve a company’s long-term needs and garnering natural links through an authentic amplification process. This process involves sharing the content across social channels, owned and other’s newsletters, and by reaching out to authors/journalists that can benefit by linking to those articles, to name a few. Read more

Image credit: Visit Lakeland Reporting fake and duplicate listings to Google sounds hard. Sometimes it can be. But very often, it’s as easy as falling off a log, takes only a modest session of spam fighting and can yield significant local ranking improvements. If your local business/the local brands your agency markets aren’t using spam Read more

Skip to toolbar