We hope the year 2020 has started off well for you, and wanted to bring a brief update of some of the changes around Google Search since our last episode. We aim to do this in our YouTube Series called Google Search News. [embedded content] In the January 2020 episode, we cover: Updates in Search Read more
Someone asked me if calling out a “hacker” makes you a snitch? I smiled and told them, being a snitch is decent. People who don’t like snitches are doing things they are ashamed of and know it. In IT we need to be snitches a lot more and loudly. Its pretty fun being your own Read more
ADVERTISEMENT An influencer marketing agency reveals how much brands are currently paying for sponsored content on TikTok and YouTube. TalentX Entertainment, an agency managing 32 influencers across Instagram, YouTube, Snapchat, and TikTok, tells Business Insider it charges brands $0.01 to $0.02 for each sponsored-video view on TikTok. On YouTube, brands are charged several times more Read more
It’s a brand-new decade, rich with all the promise of a fresh start and new beginnings. But does that mean you should be doing anything different with regards to your SEO? In this Whiteboard Friday, our Senior SEO Scientist Britney Muller offers a seventeen-point checklist of things you ought to keep in mind for executing on modern, effective SEO. Read more
Cloud Computing: Digital Ocean vs Google Cloud vs AWS November 7, 2019 Visit Cloud Computing: Digital Ocean vs Google Cloud vs AWS for the whole story This may seem off topic but its on topic, technical SEO is imperative … you’re not going to rank number one on Google using Shopify or Wix. It just isnt Read more
ADVERTISEMENT WordPress announced that WordPress 5.4 may feature image lazy-loading by default. This feature will enable the “loading” HTML attribute on all IMG elements. WordPress publishers will no longer need to use JavaScript or third party plugins for lazy-loading their images. Lazy-loading The lazy-loading HTML attribute tells a browser to either wait before downloading an Read more
Longevity isn’t long for freelancers who work fast and know what they are doing. Conversely if clients are likely to remove you once they are doing well, what value does pay for performance bring? This is the first entry of a series on being a freelancer. It seems like, and I agree it makes little Read more
Bing revealed it recently implemented a UX change to correct an ongoing problem with its search box. The change likely went unnoticed by everyone, because it’s literally invisible. However, as Bing says: “no change to the UX it too trivial.” In this particular case, the change to Bing’s UX fixed a problem where users’ clicks Read more
Sharing is caring! It’s interesting seeing patents from Google that focus on ecommerce topics. The last one I recall had Google distinguishing between products and accessories for those products in search results. I wrote about it in Ranking Search Results and Product Queries. New Product Lines in Product Search A new patent from Google is Read more