Month: June 2020

Over the years, I’ve often referred to our link building work as “campaigns”, which isn’t wrong, but isn’t completely right, either. I think that as an industry we need to alter our mindset to focus on what link building should be: an ongoing, integrated, business-as-usual activity. Link building processes that work for brands now and Read more

As part of a larger effort to explain how YouTube works, Google published a new resource to answer commonly asked questions about YouTube search results. Google created a whole new website, called How YouTube Works, which offers an in-depth look at all components of the YouTube platform. Here are some highlights from different sections related Read more

In a recent tweet someone asked Google’s John Mueller if using stock images affects rankings. The person related that a friend has the opinion that using non-original content such as stock photography can indeed affect rankings. Mueller answered: “It doesn’t matter for web-search directly.” Some might find that answer a little indirect. But I would Read more

Link building is never-ending in SEO, but a little creativity and smart tactics can help you ferret out great link opportunities from their hiding spots. In this episode of Whiteboard Friday, Britney Muller kicks off a series on modern link building (including the sage advice: let people choose their own anchor text!) Click on the Read more

What a juggling feat your SEO agency pulls off every day! On your best days, you’re keeping: Team members and clients All the moving marketing parts …in constant, useful motion. On your worst days, though, mistakes happen when: Communication breaks down Standard procedures aren’t understood company-wide People feel rushed No local SEO agency or in-house Read more

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