Quick summary: Starting November 2020, Googlebot will start crawling some sites over HTTP/2. Ever since mainstream browsers started supporting the next major revision of HTTP, HTTP/2 or h2 for short, web professionals asked us whether Googlebot can crawl over the upgraded, more modern version of the protocol. Today we’re announcing that starting mid November 2020, Read more
Google is updating shopping search results and making it more convenient for customers to find ways to pick up products locally. As the pandemic continues, Google aims to combine the safety of shopping online with the immediacy of buying in-store. Google notes searches for “curbside pickup” and “safe shopping” increased tenfold in the last few Read more
The best social media campaigns all have one thing in common: They engage people and make them talk. Social media can be used to inspire, enrage, amuse, and sell loads of stuff. Even in what has basically become a pay-to-play channel, marketers continue to find creative ways to increase their visibility and reach, while simultaneously Read more
Have you done everything you can think of to optimize your site, but you just can’t seem to crack the top 5 for certain queries? This is a familiar challenge that faces website owners and SEOs alike – a plateau of sorts that can develop into a stagnating cycle of repeating the same thing even Read more
If you’re working in e-commerce through the COVID-19 crisis, you’ve likely noticed some wild shifts in the way your products are viewed and consumed by the public. After all, the needs of the entire world have changed in some capacity. It makes sense that purchasing habits have, too. This shift in demand might require an Read more
With businesses making the move to serve their customers primarily online and the footfall of customers in physical stores dropping dramatically, the value of SEO has been rediscovered. Businesses are now paying closer attention to their online experience and how they can compete on the internet. This post will offer a guide to businesses looking Read more
Are you obsessed with creating great content? I hope not. Today, that’s a horrible approach to content creation. Why? Great is such a vague descriptor that it’s useless. You’re biased. You don’t get to decide if something’s great – your readers do. Anyone who’s been at this for a while knows the bone-numbing horror of Read more
When it comes to SEO, there’s a lot to contend with. Keywords, links, and in-depth content all impact your ability to rank in the almighty search engines. It’s like competing in the fast-food arena today – tacos or burgers? But what about breadcrumbs? No, we’re not talking about the tasty breading for chicken parm. Breadcrumbs Read more
Google is currently fixing an indexing issue affecting new articles appearing in the ‘Top Stories’ section of search results. The issue began on September 11, 2020 beginning at 3pm PT. To be clear – the issue has been fixed. It’s the full restoration of content that will take several hours to complete. We had an Read more