Category: News

ADVERTISEMENT An Ex-Googler who was product manager of Blogger from 2003-2006 revealed that Google tolerated spam on it’s network. He said that resources were devoted to fight spam on the Search side but not for Blogger spam. According to tweets by the ex-Googler, spam was tolerated in order to grow engagement metrics at Blogger.com. The Read more

A new tool published by Google analyzes your images. The machine learning/artificial intelligence algorithm tells you what it thinks the image is relevant for. This tool demonstrates Google’s AI and Machine Learning algorithms for understanding images. It’s a part of Google’s Cloud Vision products. Does Cloud Vision Tool Reflect Google’s Algorithm? Most tools and search Read more

ADVERTISEMENT Facebook is introducing a new bid strategy for advertising which is focused on driving results while keeping costs down. Bid strategies for Facebook ads were previously focused on maximizing conversion volume (bid cap) or cost predictability (target cost). To help businesses better reach certain goals, Facebook will offer a bidding strategy that combines both Read more

ADVERTISEMENT Most customers feel that social media ads are taking over their feeds, but that’s not stopping them from clicking. Blue Fountain Media surveyed over 1,000 US customers between the ages of 18-55 to learn about their sentiments and buying behavior when it comes to ads on social media platforms. According to the results of Read more

ADVERTISEMENT For the first time, Pinterest is letting marketers choose conversions as a campaign objective for Promoted Pins. Previously, Promoted Pins could only be optimized for clicks. Now they can be optimized for other types of conversions. Pinterest’s new conversion optimization capability allows marketers to design ads around getting users to take specific actions. Actions Read more

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