We’ve read the blogs, we’ve heard the talks, we’ve seen the case studies. Big brands are winning at SEO. They’ve got: A team of experts working on fine-tuning their tech. A world-class agency planning their next digital PR campaign. A fund for stationery that rivals your entire year’s marketing budget. It can feel demoralizing as Read more
Google’s newest algorithmic update, BERT, helps Google understand natural language better, particularly in conversational search. BERT will impact around 10% of queries. It will also impact organic rankings and featured snippets. So this is no small change! But did you know that BERT is not just any algorithmic update, but also a research paper and Read more
Google’s John Mueller recently advised against blindly following what big sites do when it comes to SEO. This topic was addressed in a Reddit thread in which a person asks whether they should listen to Google’s advice or follow what big sites are doing. In particular, this question referred to canonical tags for pagination. The Read more
Keyword research and targeting have been around as long as SEO. We all do it at some level. While context and quality of content are what really matter, we have to at some level determine what keywords or topics we want to be well-positioned for. There are a ton of great tools, resources, and processes Read more
The relationship between SEO professionals and developers is one typified by frustration and misunderstanding. From an SEO perspective, it can be difficult to communicate the value and importance of search-related initiatives and to get them prioritized in development pipelines. From a developer’s point of view, SEO can seem like a never-ending source of tickets and Read more
AWS Alternative If you use AWS and are annoyed at your rising costs and cant figure out their pricing schemes you arent alone. Ultimate SEO has moved most of it’s servers to Digital Ocean and they are about 50% of the cost of AWS. Check them out and see what you can do with a Read more
Thinking up unique blog post ideas can seem like a struggle, especially when it feels like blogs have covered just about every topic under the sun. Is there such a thing as a “unique” blog post idea anymore? How do you write fresh, interesting, and search engine optimized content your audience actually wants to read? Read more
Keyword research is an integral part of any SEO marketer’s job. But according to a study compiled a few years back, few people actually love keyword research. Keyword research was ranked as one of the top three most difficult tasks by SEO professionals (behind link building and content creation). That might be because 66% of Read more
E-A-T (Expertise, Authoritativeness, and Trustworthiness) is a concept Google first published in its 2014 edition of the Search Quality Guidelines. These guidelines are used during Google’s search quality evaluations, in which it hires thousands of quality reviewers who are tasked with manually reviewing a set of webpages and submitting feedback about the quality of those Read more