It’s 2020, and SEO professionals who’ve been at it for a while will know just how much has changed in the past decade. In 2010, we still hadn’t been hit with Panda or Hummingbird or RankBrain or BERT, and many of us still thought “SEO content” was a matter of: Adding our target keyword and Read more
Google confirmed that a broad core algorithm update, simply titled the ‘January 2020 Core Update’ is rolling out today. Later today, we are releasing a broad core algorithm update, as we do several times per year. It is called the January 2020 Core Update. Our guidance about such updates remains as we’ve covered before. Please Read more
Visit Picking The Best Keywords For Your Site for the whole story What is the best burger in town? Thats your keyword, not your burger brand. Keywords For Google Ranking SEO efforts always start out with the simplest goal. Every web site wants to rank for their name. UltimateSEO.org for instance, most people would say how does Read more
A serious problem exists in our industry. People misunderstand how SEO needs to work regarding content creation and links. So much so that one of the most common critical fail points I find in my audit work is due to that misunderstanding. It’s often the single most important problem a site has when I do Read more
Google’s John Mueller informed an aspiring Google employee that it’s SEO allegedly have it “harder than others.” This was mentioned in a Reddit thread started by a user who wants to work at Google one day in an SEO position. The original poster of the thread asked for guidance in achieving such a role. Mueller Read more
There’s a common misconception that the more pages you have targeting a keyword, the better you’ll rank for that keyword. After all, the more pages you have trumpeting your niche, the more likely Google is to pick up on your keywords and elevate your SERPs ranking, right? Actually, no. That isn’t true. In fact, targeting Read more
Wondering how to write a headline that drives traffic and clicks? The best headlines are: Extremely relevant to the content Contain a keyword Generate interests There’s plenty of room to be creative and demonstrate value, right off the bat. While there’s no exact science to writing a headline, there are useful headline writing tips that Read more
Some people believe that E-A-T is one of the most important SEO success factors today. Others believe the importance of E-A-T is massively overblown. Is it a direct ranking factor? Is it an indirect ranking factor? Or is E-A-T not a factor at all in Google’s ever-evolving algorithms? The debate over the importance of E-A-T Read more