Google Update Florida 2 – It’s a Big One by @martinibuster

Danny Sullivan of Google has announced that Google is updating it’s algorithm. It’s another broad core update. I had private information that a big update was imminent. It was decided beforehand to call it Update Florida 2 since the update discussion began at the recent PubCon Florida. I received credible information that this update is big.

Google Update Florida 2

Google Update Florida 2

How Big is this Update?

This is a broad core update.  My understanding, from what I have been told, is that this update is important. I don’t have specifics. But in the past, when a big update has happened, it usually has meant the incorporation of something that profoundly changed  how sites are ranked. Last years update incorporated what Google called, Neural Matching.

So it may be reasonable to assume something on this scale may have been implemented, judging from the credible information I have received.

Google Broad Core Update

A broad core update means that Google is not targeting any niche or any particular signals, like quality. In a broad core algorithm update, Google is not targeting anything.

Some in the SEO industry theorize that Google “targets” specific industries. But John Mueller has consistently denied that broad core updates target specific niches.

Broad core updates do not target websites, niches or qualities. That is why Google has said that in broad core updates, there is nothing to fix.

The best approach to understanding a broad core update is to set aside preconceptions that Google is targeting low page quality or niches. Then focus on relevance related factors.

How to Respond to a Broad Core Update

I have analyzed many websites that have been affected by broad core updates and a common issue I have discovered is what looks to me like a change in how Google interprets a search query and this can affect how a page is ranked.

There are many other factors that can affect a web page’s ranking as well, like links. Links remain a highly important ranking factor.

What is a Broad Core Update?

Broad core updates are improvements to Google’s overall algorithm for the purpose of better understanding search queries and web pages. These improvements help Google to more accurately match search queries to web pages and improve user satisfaction.

It can be said that the underlying goal of all broad core updates has been to improve user satisfaction.

One of the past broad core updates involved the introduction of Neural Matching (read about Neural Matching algorithm here). Neural matching was not targeting anything. It was simply a way for improving the relevance of the web pages in the search results so that they more adequately answered a search query.

Why is it Called Update Florida 2?

Update Florida was a very important  update in the early 2000’s. It was so named because the update coincided with the PubCon Florida SEO conference. The whispers about this update also coincides with that conference so it was decided by Brett Tabke, founder of PubCon and WebmasterWorld that this update will be named, Update Florida 2. WebmasterWorld  has traditionally named the Google Updates.

There is Nothing to Fix?

Danny Sullivan offered the previous guidance from March 12, 2018 on broad core updates. That guidance was a statement made in a tweet that there is nothing to fix.

Here is that tweet:

“There’s no “fix” for pages that may perform less well other than to remain focused on building great content. Over time, it may be that your content may rise relative to other pages.”

In my opinion, what this may mean is that this may be about relevance of content and/or links to search queries. It’s a change on Google’s side. That makes it challenging to identify why a page is no longer ranking. But from my analyses of sites that lost rankings, those clues are there.

Read the WebmasterWorld Forum discussion here: Google Florida Update 2 March 12, 2019

Read Google’s official tweet announcement here This week, we released a broad core algorithm update.

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