Re-imagining MozCon hasn’t been easy. I won’t lie — I’ll miss seeing so many of you in person, and, yes, I’ll miss the magic of the big stage. We’re working hard to make this year special, including leveling up our speakers for their remote sessions. I recently shared my own set-up on Twitter: This stirred Read more

Over the years, I’ve often referred to our link building work as “campaigns”, which isn’t wrong, but isn’t completely right, either. I think that as an industry we need to alter our mindset to focus on what link building should be: an ongoing, integrated, business-as-usual activity. Link building processes that work for brands now and Read more

As part of a larger effort to explain how YouTube works, Google published a new resource to answer commonly asked questions about YouTube search results. Google created a whole new website, called How YouTube Works, which offers an in-depth look at all components of the YouTube platform. Here are some highlights from different sections related Read more

In a recent tweet someone asked Google’s John Mueller if using stock images affects rankings. The person related that a friend has the opinion that using non-original content such as stock photography can indeed affect rankings. Mueller answered: “It doesn’t matter for web-search directly.” Some might find that answer a little indirect. But I would Read more

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