Tag: SEO

Conferences across industries are being postponed. The search marketing industry is no exception. Pubcon Florida 2020 announced they are postponing. What about other search marketing conferences? PubCon Florida Postponed PubCon Florida 2020 cited the fact that various parts of Florida have experienced coronavirus (Covid19) infections as the reason to postpone the search conference. Pubcon Florida Read more

Now’s the time to start digging and discovering: Ask questions about the business. What does it sell, how does it operate, what makes it tick? Ask about the business goals. Not their goals for results from SEO, but their main goals that drive day-to-day business. Ask about customers or the audience. How do people search Read more

If you keep updated on the latest in SEO, you may be aware of Google’s mobile-first initiatives. Dubbed “mobilegeddon” when it first became known in 2015, transitioning client sites to full mobile experiences has become a priority for SEOs everywhere. Optimizing for mobile is more than just design. It’s an entire discipline designed to create Read more

I recently participated in a lively discussion with Bill Slawski and Gordon Campbell about authorship and discovered a number of ideas about authorship signals that can provide value to a website. Authorship is Not a Ranking Factor One thing Bill Slawski and I agreed upon is that an author bio is not a part of Read more

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